For this project, my team and I created a full social media marketing plan for Aristocat Café, a local cat café, as part of my Social Media Marketing course at JMU. We were given a set budget and had to develop strategies that would actually make sense for a real small business. I took the lead on Campaign 1, which focused on paid media. I created all the content pieces for this campaign, including sample posts and ad mockups. I also managed the overall project budget and calculated the social ROI to show how our efforts could drive results. On top of that, I helped identify and refine the target audience, making sure our content would resonate with the right people. This project really helped me understand how to combine strategy, creativity, and data when planning social content for a business.
