At James Madison University, I took an Integrated Marketing Communications course where I helped create a full IMC plan for White Oak Lavender Farm. We combined strategies like digital marketing, PR, and event sponsorship, using tools like Canva and Adobe Spark to design a cohesive, portfolio-ready campaign.
As part of a cross-functional business course at James Madison University that combined Finance, Marketing, Operations, and Management, I collaborated with a team to develop a comprehensive business plan for a startup concept called Portaplant. Our idea was an aesthetic, portable greenhouse designed for plant lovers who want flexibility and style. I contributed to market research, product development strategy, and promotional planning.
As part of a Social Media Marketing course at James Madison University, my team and I created a full social media marketing plan for Aristocat Café, a local cat café. We developed three distinct campaigns tailored to the business’s goals and audience. I led the development of Campaign 1, a paid media strategy, and created all the content for it. I also completed the campaign budget, calculated social ROI, and contributed to selecting and refining the target audience based on research and platform insights.
