As part of my Integrated Marketing Communications class at James Madison University, I had the chance to work with a local lavender farm to create a full IMC plan. I took the lead on the design and budgeting side of things developing their visual identity with branded social media posts, print materials, and campaign assets. I also helped make sure the budget was used wisely to get the best return. This project really helped me grow in balancing creative ideas with smart budgeting, and it all came together in a client-ready proposal that was recognized for being clear and full of useful, actionable ideas

Voted Best IMC Plan

Some of My Work

Voted

Best Layout

Voted Best Creative Ideas

Integrated Marketing Communications